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10 Principles of Commercial Communication

Sometimes when you visit an agency site, you will find a section describing the company’s approach, philosophy, beliefs, what have you. Sometimes you’ll get a flow chart. That’s always cool.

Well, my experience has led me to a few guiding principles about how to work, too. Ten of them, it so happens. Over the years, I’ve tried to apply these in my work and creative direction. I’m not much of a flow chart maker, but I’m nails at making lists. So here you go, my Word Interactive 10 Principles of Good Commercial Communication: